AA Web and Marketing

There are thousands of people online that claim to have Search Engine Optimization experience. If you were to poll every single self-procliamed SEO guru in the country you'd probably find a handful of them that can actually show you that they are making money for themselves and for their clients. Sure, it's easy to optimize a website with keywords and meta tags and h1 tags. However, in order to be successful with SEO you need to be ahead of the pack. Here are some things that can help you and your clients achieve goals and make money.

1. Don't rely on only the on-site SEO. What exactly on-site SEO? On-site SEO is the process of modifying or adding code to the website's source to optimize for the search engines. It consists of adding title tags to links, alt tags to images, descriptive meta tags and title tags within the header of the website, and using proper link structure on your site. Please don't misunderstand. An optimized website is VERY important and it is very important to continually add content to your website. A content-rich website is good for search engines. Also remember that the content needs to make sense. If you have multiple pages with the exact same text then it is likely that only one of those pages will show up in the search engines. Don't do it. Google is way ahead of the curve and will eventually find out.

2. You need backlinks and lots of them. Backlinks are links that link back to your website. Look at your competition and see what they're doing. Do a search on Google to see the sites that are linking back to them. I would recommend saving a list of these sites and then contacting all of those sites and asking them if they could also provide a link back to you. You won't get an answer from some of them but it's worth a try. Once you've done that then you need to search out other sites and try and get backlinks from them. You may want to create a links page on your site and offer them a link from you to them as well. Those are called reciprocal links. Reciprocal links are good but one-way links are better. One-way links are harder to get but if you can get those then you are going to get more link juice from them.

3. Start promoting your website on social networking sites and video sharing sites. If you're not into social networking then now is the time to start creating your accounts. I would suggest creating accounts at Twitter, Facebook, YouTube, and Myspace. Facebook allows you to create company pages as well. It takes time but you must remember that SEO takes time and this is all part of the SEO process. Also, remember to add a link for your business on these social networking sites and if you have something informative and interesting to talk about then the people that follow you and are friends of yours will be happy to repost what you've said and help you spread the word.

Remember that the companies that compete with you did the same thing and some of the same techniques to get on that first page of Google.. It takes time but if you put enough time and effort then you will reap the rewards. Remember not to target broad keywords. If you own a debt settlement company, for example, then it is not wise to target the term "debt settlement". The term is too broad and you would be competing with every debt settlement company in the country. Stay local and target a key phrase that is local to your area. An example of a local key phrase would be something like "Houston debt settlement". If you do that then you will be able to land on page 1 for that term in a few months if you put enough time into the work.